GENERAL MANAGER’S REPORT ON MATTERS FOR DETERMINATION SUBMITTED TO THE Economic Development and Tourism Committee Meeting TO BE HELD ON Tuesday 2 April, 2013

Page 1

 

 

   TABLE OF CONTENTS

 

 

 

ITEM 1      APPLICATIONS FOR LEAVE OF ABSENCE.................................. 2

ITEM 2      DECLARATIONS OF INTEREST....................................................... 2

ITEM 3      DECLARATIONS FOR POLITICAL DONATIONS.......................... 3

ITEM 4      BUSINESS PAPER ITEMS FOR NOTING........................................ 3   

 

 

 


 

 

ITEM 1 - APPLICATIONS FOR LEAVE OF ABSENCE

REPORT IN BRIEF

 

Reason For Report

To allow tendering of apologies for Councillors not present.

Policy Implications

Nil

Budget Implications

Nil

IPR Linkage

 4.5.1.f - Code of Meeting Practice adopted and implemented.

Annexures

Nil   

File Number

\OFFICIAL RECORDS LIBRARY\GOVERNANCE\COUNCIL MEETINGS\COUNCIL - COUNCILLORS LEAVE OF ABSENCE - 457079

 

 

Recommendation

 

THAT any apologies tendered be accepted and the necessary leave of absence be granted.

 

General Manager's REPORT

 

A call for apologies be made.

 

 

ITEM 2 - DECLARATIONS OF INTEREST

REPORT IN BRIEF

 

Reason For Report

To allow an opportunity for Councillors to declare an interest in any items to be determined at this meeting.

Policy Implications

Nil

Budget Implications

Nil

IPR Linkage

 4.5.1.f - Code of Meeting Practice adopted and implemented.

Annexures

Nil   

File Number

\OFFICIAL RECORDS LIBRARY\GOVERNANCE\COUNCIL MEETINGS\COUNCIL - COUNCILLORS DECLARATION OF INTEREST - 457082

 

 

Recommendation

 

THAT the Declarations of Interest be noted.

 

General Manager's REPORT

 

A call for Declarations of Interest.

 

 

ITEM 3 - DECLARATIONS FOR POLITICAL DONATIONS

REPORT IN BRIEF

 

Reason For Report

To allow an opportunity for Councillors to declare any Political Donations received.

Policy Implications

Nil

Budget Implications

Nil

IPR Linkage

4.5.1.f - Code of Meeting Practice adopted and implemented.

Annexures

Nil   

File Number

\OFFICIAL RECORDS LIBRARY\GOVERNANCE\COUNCIL MEETINGS\COUNCIL - COUNCILLORS DECLARATION OF POLITICAL DONATIONS - 457086

 

 

Recommendation

 

THAT any Political Donations be noted.

 

General Manager's REPORT

 

A call for Declarations of any Political Donations.

 

 

ITEM 4 - BUSINESS PAPER ITEMS FOR NOTING

REPORT IN BRIEF

 

Reason For Report

Provides an opportunity for Councillors to call items for noting for discussion and recommends remainder to be noted.

Policy Implications

Nil

Budget Implications

Nil

IPR Linkage

 4.5.1.f - Code of Meeting Practice adopted and implemented.

Annexures

Nil   

File Number

\OFFICIAL RECORDS LIBRARY\GOVERNANCE\COUNCIL MEETINGS\PROCEDURES - 457093

 

 

Recommendation

 

THAT:

 

1.   Councillors call any items they wish to further consider.

2.   The balance of the items be noted.

 

 

General Manager's REPORT

 

In the second part of the Committee Business Paper are items included for the Committee’s information.

 

In accordance with Council’s format for it Business Paper, Councillors wishing to discuss any item are requested to call that item.    


GENERAL MANAGER’S REPORT ON MATTERS FOR NOTATION SUBMITTED TO THE Economic Development and Tourism Committee Meeting TO BE HELD ON Tuesday 2 April, 2013

Page 1

TABLE OF CONTENTS

 

 

 

ITEM 1      ECONOMIC DEVELOPMENT ACTIVITIES REPORT.................... 1

ITEM 2      PROMOTION AND TOURISM OFFICER ACTIVITIES REPORT. 5

ITEM 3      MEDIA ACTIVITIES REPORT........................................................... 10

ITEM 4      MEDIA RELEASES............................................................................. 11  

 

ANNEXURE ITEMS

 

ANNEXURE 1.1    New Residents Welcome Pack DRAFT................ 14

ANNEXURE 2.1    RMS MR377 Escort Rock Rest Area signs....... 60

ANNEXURE 2.2    Canberra Food and Wine Expo photographs 61

ANNEXURE 2.3    CNSWT 100 mile booklet............................................. 62

ANNEXURE 2.4    CNSWT update 060313.Cabonne............................... 67

ANNEXURE 2.5    Mining Trail Map Guide web..................................... 70 

 


 

 

ITEM 1 - ECONOMIC DEVELOPMENT ACTIVITIES REPORT

REPORT IN BRIEF

 

Reason For Report

Updating Councillors on activities being undertaken by Council's Economic Development Unit.

Policy Implications

Nil

Budget Implications

Nil

IPR Linkage

2.1: A strong and vibrant local business sector and 2.4: Jobs for Cabonne people in Cabonne.

Annexures

1.  New Residents Welcome Pack DRAFT    

File Number

\OFFICIAL RECORDS LIBRARY\ECONOMIC DEVELOPMENT\REPORTING - 457246

 

Economic Development Manager's REPORT

 

Small Towns Development Group

EDS Objective 9.5

 

The next Small Towns Development Group meeting is to be held on 9 April, following the Daroo Committee meeting at Molong Council Chambers.

 

UTS Student Placement Program

EDS Objective 9.5

 

Cabonne Council has secured three students to undertake the 2013

UTS Student Placement Program.

 

Cabonne Council has participated in this Program the past 2 years and have provided industry experience to 3 students.  All projects undertaken are identified in the Cabonne Tourism Plan.

 

The projects being undertaken in 2013 is:

 

1.  Enhancing and extending the visitor experience within Cabonne Shire

 

This project relates to the following strategies listed in the Cabonne Shire Tourism Plan:

 

·   Strategy #4.3: To make improvement to local tourist attractions within the Shire which will enable their story to be told and the visitors experience enhanced.

 

Identify tourist attractions across the Shire. Audit these sites and make recommendation to improve the visitors experience at each site.

 

·   Strategy #4.5: Investigate opportunities for cultural tourism development in Cabonne.

 

Identify opportunities within Cabonne for cultural tourism development, including the arts. Work with stakeholders to further develop this concept with the expectation to encourage visitation to the Shire.

 

GrantBlast

EDS Objectives 9.3 & 9.4

 

The three-month edition (March/April/May) of GrantBlast was distributed in early March. Both the previous edition and the current edition can be accessed directly from Council’s website.

 

Grant Submissions

EDS Objectives 9.3 & 9.4

 

The Manager of AOFM, EDM and CBDO has submitted the Regional Development Australia Fund Round 3 full application. The Age of Fishes Museum submitted an Expression of Interest, which was approved to proceed to full application. The application requested $500,000.00 to construct a purpose built and well equipped exhibition/education and workshop/casting facility in the grounds of the AOFM.

 

Other funding opportunities in progress:

 

·    The Cumnock Showground group have submitted an application under the 2013 Community Building Partnerships Program. The project is to gain funding to replace the toilet block facilities at the showground. Grant funding amount requested is $110,000. This application was submitted in November 2012 and is still pending.

 

·    Canowindra Sports Trust submitted an application for the Orange Credit Union Grants. They have applied for funding of up to $5,000 for seats to be placed around the fitness path. This application is still pending.

 

·    The Cumnock Golf Club Volunteers have submitted an application under the Participation and Facility Program through Sport and Recreation. They have applied for funding of approximately $20,000 for a new tractor to help maintain the course. This application was submitted in February 2013 and is still pending.

 

·    Canowindra Challenge Inc submitted an application for funding under the Sport and Recreation Events Program run by Sport and Recreation within the Office of Communities. This application was successful.

 

Community Group Development

EDS Objective 9.4

 

Council has administered the following enquires and/or met with:

a.      Eugowra Show Society – assistance with funding

b.      Canowindra Challenge Inc – continue to develop the 2013 event.

c.       Cumnock Pre-School Committee – provided grant information and assistance

d.      Age of Fishes Museum – ongoing support.

e.      Cumnock Golf Club Volunteers – assisted with grant application and other grant information.

f.       Molong Sheep Dog Trials – assistance with the 2013 event.

g.      Eugowra Mural’s Weekend Sub Committee - assistance with the 2013 event.

h.      Cargo 4WD Weekend – initial event cancelled.  They are planning to hold the 4WD Weekend later in 2013.

 

Business Enquiries & Development

EDS Strategy 10.7

 

Council has administered the following enquires:

a.   Selling of land at the Canowindra Industrial Estate.

b.   Interest in land house packages for the new Manildra Residential Estate.

 

2013 Cabonne Daroo Business Awards

EDS Objective 11.2

 

The March Daroo Awards Committee meeting was cancelled due to the number of people who were unable to attend. The next meeting will be held on April 9.

 

The Daroo Awards will be held in Canowindra for 2013. The Committee is still in the process of finding and securing a host group from Canowindra.

 

Canowindra Challenge Committee

EDS Strategy 9.4, 9.5 & 10.2

 

ED & T staff continue to assist the Canowindra Challenge Committee, in particular with implementing the requirements of the DA, traffic management and event promotion.

 

In addition, the Committee are holding weekly meetings to further progress all event requirements.

 

A Media Launch for the 18th Australian National Balloon Championships was held on Tuesday 26 March in Canowindra. It was attended by the Mayor and General Manager.

 

The 18th Australian National Balloon Championships will commence on Saturday 20 April.  The Cabonne Country Balloon Glow will be held on the same day, starting at 4.30pm at the Canowindra Sports Oval.  A crowd of 5000 people is expected.

 

New Residents Welcome Pack

EDS Objectives 10.3 & 10.5

 

The CBDO has been working on an updated version of the New Residents Welcome Pack. The New Residents Welcome Pack is an information pack that contains all the information and contacts that a new resident to Cabonne might need.

 

The updated version of the New Residents Welcome Pack will be available for the public to download from the Cabonne Council website. It is designed to be informative and easy to use, with links between pages to allow for simple navigation from section to section.

 

A draft copy of the New Residents Welcome Pack has been emailed out and any feedback would be appreciated.

 

Cabonne Economic Development Plan

ED Strategy - All

The EDM and CBDO have been writing a draft Economic Development Plan for Cabonne LGA.  It is estimated to be 40% complete.   

The Plan will integrate with Councils IP & R documentation and also link with regional and NSW state plans.

Ten key areas / themes have been identified, these being:

1.   Investment and sustainability

2.   Community capacity building

3.   Business support services

4.   Employment and skill development

5.   Population

6.   Key Industries

7.   Revitalise town centres

8.   Strengthen local business

9.   Partnerships

10. Administration, leadership, communication and grant funding

A draft copy of the Plan will be presented to the June ED & T Committee meeting.

 

ITEM 2 - PROMOTION AND TOURISM OFFICER ACTIVITIES REPORT

REPORT IN BRIEF

 

Reason For Report

Provide information to the Economic Development and Tourism Committee

Policy Implications

Nil

Budget Implications

Nil

IPR Linkage

2.2: Coordinated tourism product and a thriving visitor industry in Cabonne.

Annexures

1.  RMS MR377 Escort Rock Rest Area signs

2.  Canberra Food and Wine Expo photographs

3.  CNSWT 100 mile booklet

4.  CNSWT update 060313.Cabonne

5.  Mining Trail Map Guide web    

File Number

\OFFICIAL RECORDS LIBRARY\ECONOMIC DEVELOPMENT\REPORTING - 452851

 

Economic Development Manager's REPORT

 

Wine of the Month

TP Action: 3.1.2

Pinot Gris is growing in popularity. Cabonne Country Wine of the Month for April will be the excellent 2012 Pinot Gris from Orange Highland Wines.

 

Our March Wine of the Month was the Windowrie Family Reserve 2012 Pinot Gris. This wine has been described as one of the top 4 Pinot Gris in Australia. The O’Dea family vineyards, near Canowindra, have been producing wines for over 25 years.

 

What’s On in Cabonne

TP Action: 2.1.1, 3.1.2

‘What’s On’ is sent to tourism operators and village information centres throughout Cabonne, Visitor Information Centres in Forbes, Parkes, Cowra, Wellington, Orange and Bathurst and other outlets throughout the region. ‘What’s On’ is also emailed to regional media outlets and over 400 subscribers on the Cabonne Country mailing list. Events are also listed on the Cabonne Country website.

 

The April edition of “What’s on in Cabonne” will be presented to the ED & T Committee at the meeting.

 

Cabonne Country Website

TP Action: 3.1.2, 3.4.2, 3.5.2

The Cabonne Country website had over 5,088 distinct visitors during February 2013. The most popular tourism searches included inquiries for accommodation in Nashdale and Cudal, Food Week and Molong Gelato.

 

Tourism Signage

TP Action: 4.2.3 and 4.3.2

RMS has provided designs for signage at Escort Rock in line with current policy for Rest Areas on NSW state roads. RMS will supply and install these signs in due course. See attachment.

 

Draft designs have also been provided regarding tourism signage in and around Canowindra. Recommendations have been provided to RMS after extensive community consultations. Final plans had not been received at the time of writing this report.

 

Cabonne Events

TP Action: 1.4.2, 1.4.3 and 3.6.3.

A number of major events are being held throughout Cabonne during Autumn. These include FOOD Week (April 12 – 21), National Balloon Championships (April 20 – 27) and Eugowra Murals weekend (May 10 – 12). All these events have been  organised by community groups and Council have been pleased to provide support as required. 

 

Regional Marketing Activity

TP Action: 1.1.3, 5.2.1, 5.2.4 and 5.3.2

The regional display at the 2013 Canberra Food and Wine Expo combined the resources of Cabonne Council with Cowra Tourism, Orange Council and Taste Orange. Held over 3 days at the Canberra Convention Centre, the event attracted just over 6,000 attendees.  The Cabonne/Cowra/Orange stand proved popular with a number of our exhibitors showing strong sales. 35 names and contact details were collected. A proposal has been submitted to Central NSW to provide additional resources and support for this event in 2014.  See attachment.

 

Cabonne Country will be promoted in a number of regional publications over the coming months. These include the updated Orange and District Wine and Food Guide, Discover Central NSW magazine and via the Central NSW Tourism facebook pages.

 

TODAY Weekend Television Show

TP Action: 1.1.3, 5.2.1, 5.2.4 and 5.3.2

The TODAY Weekend Show weather section  (presenter Emma Freedman) as shown on the WIN television channel will be broadcasting from Canowindra on Sunday 21 April. 

 

Through the organisation of InXcess Pty Ltd and Council ED staff, six live television crosses will be conducted at 7am, 7.30am, 8am, 8.30am, 9am and 9.30am.  The duration of a live cross is approximately 1 minute. 

 

Although the visit coincides with the 18th Australian National Balloon Championships, the six live crosses will showcase Cabonne Country and include a variety of tourism attractions / products.

 

This national promotion is being budgeted from the tourism allocation and participating tourism operators, services, etc.

 

Central NSW Tourism Update

TP Action: 5.2.2

Cabonne Council hosted a meeting of the Central NSW Marketing Committee on Tuesday 26 March. Agenda items included co-operative marketing plans, demand funding applications (While You’re Here campaign), 2013 Caravan and Camping Supershow in Sydney, Discovery Trails, Canberra promotions and distribution of the 100 Mile booklets. See attachment.

 

The 2013 Inland Tourism Awards are now open and Cabonne Country operators have been invited to apply and attend a workshop on this topic in Mudgee on Wednesday 10 April.

 

CNSW Tourism continues to work in response to the Visitor Economy Taskforce report. This includes a regional destination management plan to assist in attracting future funds from the State and Federal Governments. It also includes a range of co-operative marketing activities and funding applications. For a full update from CNSW Tourism Chairman, see attachment.

 

2013 Local Government Tourism Conference

TP Action: 5.2.4, 5.2.2

Council’s PTO, EDM and Age of Fishes Museum Manager, along with Cr Wilcox, attended the 2013 LG Tourism Conference on 11, 12 and 13 March.

The theme was Leadership and Innovation in Tourism. The main topics on the agenda included strategies to address the recent Visitor Economy Taskforce report, the role and future of VICs, significant issues in events and destination management planning.

 

Modern Mining Trail

TP Action: 5.2.2

The Modern Mining Trail will be officially launched at Northparkes Mines on Wednesday 3 April.  Invited guests include Hon. George Souris (Minister for Tourism, Major Events, Hospitality and Racing), Sandra Chipchase (CEO, Destination NSW), Stefanie Loader (Managing Director, Northparkes Mines), regional Mayors and General Managers.  Also invited are representatives of the main mining attractions: Northparkes Mine, Newcrest Cadia, Peak Hill Open Cut Experience, Great Cobar Copper, Peak Gold and Barrick Cowal.

 

New promotional material has been produced, see attached example.

 

Cabonne Country Tourism Advisory Committee – Top 5

TP Action: 1.2.1, 1.2.2, 1.6.2, 3.1.1,

The Tourism Advisory Committee has identified and recommended 5 key priorities to be completed as part of the Cabonne Council Tourism Plan 2012 to 2022.

 

These are:

1.         Identify Tourist Attractions.

2.         Marketing strategy.

3.         Accredited visitor information centre in Molong.

4.         Public Toilet audit.

5.         Review Events Assistance Program.

 

Work has commenced on priorities 1, 2, 3 and 4 at this time.

 

The next Tourism Advisory Committee meeting will be held on Tuesday 26 March.  The Committee have agreed not to hold a meeting in April due to an increase in tourism activity across the Shire.  This has occurred in previous years.

 

Hawkesbury Show

TP Action: 5.4.3.

Cabonne staff will not be attending the Hawkesbury Show in 2013 based on declining inquiries to visit the Cabonne region when attending the 2012 Show.  In addition, Weddin Shire Council has also declined to attend the 2013 Show.

 

Community Assistance

TP Action: 1.1.3, 5.2.5

Council’s PTO has provided advice and/or assistance to the following organisations, operators and event co-ordinators throughout March:

 

·    Taste Orange – FOOD Week

·    Amusu Theatre

·    Manildra Film Festival

·    Eugowra Murals Committee

·    Canowindra Balloon Championships

·    Old Vic Inn

·    Canberra Food and Wine Expo

·    Manildra Showground Committee

·    Canowindra Chamber of Commerce

·    Give Me 5 for Kids Bike Ride

·    Manildra Golf Club

 

ITEM 3 - MEDIA ACTIVITIES REPORT

REPORT IN BRIEF

 

Reason For Report

To inform Council of other media activities since the last report

Policy Implications

Nil

Budget Implications

Nil

IPR Linkage

4.5.2.f - Provide effective communications and information systems for residents.

Annexures

Nil   

File Number

\OFFICIAL RECORDS LIBRARY\COMMUNITY RELATIONS\MEDIA LIASON\MEDIA RELEASES - 2013 - 458516

 

Communications and Media Officer's REPORT

 

SUBJECT

MEDIA OUTLET

It’s crunch time for council amalgamations

Central Western Daily

Hub update from Orange City Council

Molong Express

A word from Council re dumping in Gasworks Lane

Molong Express

Man pleads guilty to starting Long Point fire

Central Western Daily

Free cuppa to fight driver fatigue

Central Western Daily

Local Government changes on the way

Central Western Daily

Super councils inevitable

Prime TV

Blayney Mayor says Local Government review may lead to shared services between WBC partners

ABC Radio

Mount Canobolas campers run short of options

Central Western Daily

Canowindra Challenge – putting on a show

Canowindra Phoenix

Cabonne takes hard line on camps

Central Western Daily

Hub update

Molong Express

Joint Information Technology tender saves WBC councils $440,000

Local Government Focus March edition

Canowindra Challenge countdown well and truly underway

Canowindra News

Amalgamations: Orange Council doesn’t want the tab

Central Western Daily

Duffy favours super council

Central Western Daily

Parkes mayor not backing super council idea

ABC Radio

CMO’s regular weekly radio updates

2EL, Radio 1089, 2GZ, 2PK

 

 

ITEM 4 - MEDIA RELEASES

REPORT IN BRIEF

 

Reason For Report

To inform Council of media releases issued since the last report

Policy Implications

Nil

Budget Implications

Nil

IPR Linkage

4.5.2.f - Provide effective communications and information systems for residents.

Annexures

Nil   

File Number

\OFFICIAL RECORDS LIBRARY\COMMUNITY RELATIONS\MEDIA LIASON\MEDIA RELEASES - 2013 - 458514

 

Communications and Media Officer's REPORT

 

DATE

MEDIA RELEASE

MEDIA/PUBLICATIONS

25 February 2013

Detours in place for Manildra rail crossing work

ABC Radio, 2EL, Radio 1089, 2PK, Central Western Daily, Molong Express, Canowindra Phoenix, Canowindra News, Manildra Matters, Live Traffic.com, Parkes Champion Post, Dubbo Daily Liberal

26 February 2013

Canowindra Pool tenders called

ABC Radio, 2EL, Radio 1089, 2PK, Central Western Daily, Canowindra News, Canowindra Phoenix

25 February 2013

Pet owners put on notice after spike in stray dog reports

2EL, Radio 1089, 2PK, Central Western Daily, Canowindra News, Canowindra Phoenix, Molong Express, Cumnock Progress Review, Yeoval Satellite Weekly

26 February 2013

Park to be named in honour of Manildra schoolgirl

2EL, Radio 1089, Radio 105.1, 2PK, Molong Express, Central Western Daily

26 February 2013

Cudal stalwart named Volunteer of the Month

2EL, Radio 1089, 2PK,

Molong Express

26 February 2013

RFS, Cabonne teamwork vital in controlling bushfires

2EL, Radio 1089, 2PK, Yeoval Satellite Weekly, Molong Express

26 February 2013

Alcohol ban lifted for 100 Mile Dinner

ABC Radio, 2EL, Radio 1089, 2GZ, Radio 105.1, 2PK, Central Western Daily, Molong Express, Canowindra Phoenix, Canowindra News

26 February 2013

Cabonne gives Canowindra Balloon Challenge $15,000 lift

ABC Radio, 2EL, Radio 1089, 2PK, Central Western Daily, Molong Express, Canowindra Phoenix, Canowindra News

27 February 2013

Mayor welcomes participants in NSW Sheepdog Championships

Molong Express, 2EL, Radio 1089, 2PK

28 February 2013

Gold Trails website showcases our rich history

 Prime TV, 2EL, Radio 1089, 2GZ, Radio 105.1, 2PK, Central Western Daily, Yeoval Satellite Weekly, Cumnock Progress Review, Canowindra Phoenix, Central Western Daily, Yeoval Satellite Weekly

6 March 2013

Deputy Premier inspects Nashdale bridge project

2EL, Radio 1089, 2GZ, Radio 105.1, Canowindra Phoenix, Cumnock Progress Review, Molong Express, Central Western Daily, Canowindra News

6 March 2013

Holman Bridge works a blast

2EL, Radio 1089, Radio 105.1, 2PK, Canowindra News

7 March 2013

New equipment a sight for saw eyes at Molong Men’s Shed

2EL, Radio 1089, Radio 105.1, 2PK, Canowindra Phoenix, Molong Express

8 March 2013

Member for Orange, Cabonne Council fight for right to farm

ABC Radio, 2EL, Radio 1089, Radio 105.1, 2PK, Molong Express

13 March 2013

US stunt rider to headline Manildra skate park action

Prime TV, 2EL, Radio 1089, Radio 105.1, 2PK, Canowindra Phoenix, Cumnock Progress Review, Yeoval Satellite Weekly

14 March 2013

Log Book Run a practical safety initiative for learner drivers

Prime TV, 2EL, Radio 1089, Radio 105.1, 2PK Central Western Daily, Canowindra Phoenix, Cumnock Progress Review, Yeoval Satellite Weekly, Molong Express, Canowindra News

14 March 2013

Simple things key to age-friendly communities

2EL, Radio 1089, Radio 105.1, 2PK, Yeoval Satellite Weekly, Molong Express, Central Western Daily

18 March 2013

Manildra rail crossing detours extended

2EL, Radio 1089, Radio 105.1, 2PK, Canowindra Phoenix, Cumnock Progress Review, Molong Express

18 March 2013

Joint submission planned for right to farm policy

Prime TV, 2EL, Radio 1089, Radio 105.1, 2PK Molong Express,

19 March 2013

Energy efficiency program to deliver savings to ratepayers

2EL, Radio 1089, Radio 105.1, 2PK

20 March 2013

Home and Community care volunteers needed

2EL, Radio 1089, Radio 105.1, 2PK

21 March 2013

Mayor thanks volunteers for new concrete floor

2EL, Radio 1089, Radio 105.1, 2PK

 

 

  


Item 1 Economic Development and Tourism Committee Meeting 2 April 2013

Item 1 - Annexure 1

 















































Item 2 Economic Development and Tourism Committee Meeting 2 April 2013

Item 2 - Annexure 1

 


Item 2 Economic Development and Tourism Committee Meeting 2 April 2013

Item 2 - Annexure 2

 


Item 2 Economic Development and Tourism Committee Meeting 2 April 2013

Item 2 - Annexure 3

 


Item 2 Economic Development and Tourism Committee Meeting 2 April 2013

Item 2 - Annexure 3

 




Item 2 Economic Development and Tourism Committee Meeting 2 April 2013

Item 2 - Annexure 3

 


Item 2 Economic Development and Tourism Committee Meeting 2 April 2013

Item 2 - Annexure 4

 

PO Box 1450 Mudgee NSW 2850

www.centralnswtourism.com.au

 

Mr A Hopkins
General Manager
Cabonne Shire Council
PO Box 17
Molong  NSW 2799

 

 

5 March 2012

 

 

 

Dear Mr Hopkins

 

The purpose of this letter is to provide an update on the current activities and status of the regional tourism organization Central NSW Tourism.

 

Visitor Economy Taskforce Report

 

The State Government released its response to the Visitor Economy Taskforce Report in November 2012 and many of the recommendations in this report have in-principle support of the Government. The Tourism Minister has since asked Destination NSW to commence the implementation of the key recommendations, and recently we received the following information from the agency:

 

1.     The NSW Government has announced that funding for the regional partnership program will be at least $5.133 million and Regional Tourism Organizations (RTOs)  will receive funding from this allocation

2.     DNSW are preparing transition documents for RTOs which will set out the steps involved over the next 12 months. To date we have not received these.

3.     DNSW are in the final stages of crafting application forms and assessment criteria for the Regional Marketing Fund and for Product Development funding. To date we have not received details.

4.     DNSW are preparing a Q & A fact sheet which will address questions involving : how often funding will be available; upper and lower limits for matched funding;  if funds will be available for operational running of RTOs;  the VET recommended appointment of 5 Regional Zone Managers; details of product development funding.

5.     The guiding principle for all funding decisions will be based on how any proposed actvitiy will assist in doubling the overnight expenditure to the state by 2020.

6.     DNSW is working with the Small Business Commissioner to assist small business and ensure they have information kits and training on new regional funding and product development funding systems.

DNSW has also advised that there will be a series of regional workshops to provide clarity on the proposed changes. CNSWT will distribute all relevant information as soon as it becomes available.

 

Destination Management Planning

 

Central NSW is focused on delivering the work requested by DNSW as a result of this report. To that end, we have engaged a suitably qualified consultant (Christopher Warren, International Centre for Responsible Tourism), prepared a proposal for a Destination Management Plan and submitted this to DNSW for approval.

Aim of the Plan

To encourage sustainable development of the tourism sector in Central NSW by making it:

·      Resilient to external and internal shocks and market changes

·      Progressive through economically, socially and environmentally responsible strategies

·      Innovative in the promotion of its distinctive character

·      Conservation of its rich cultural heritage

·      Economically valuable through linkage with food and wine producers

The plan will identify and propose actions which meet the needs of the visitors and community. In this process we also need to ensure that tourism is recognised for its economic contribution now and its potential in the future for the betterment of the local communities of Central NSW.

To date we are awaiting approval to proceed with this process.

 

Marketing activity

 

The focus of CNSWT has been to develop themed trails which combine operators’ products (new and existing) to provide flagship experiences to promote the region’s unique qualities. This has been done through ‘100 Miles of Country Experiences, Training Networking Seminars’, phase 2 of which has been focused on creating Locally Distinctive Visitor Experience Trails. Based on this, the key opportunities for Central NSW’s goal to encourage operators to enhance their product by linking to experiences are:

 

·      Nature based

·      Cultural (including food  & wine, the arts and indigenous)

·      Agritourism (including mining heritage)

·      Events tourism

CNSWT has made an application for 2013 Demand Funds ($57,000 on matched $ for $ basis) to undertake a marketing campaign to promote these trails.

 

100 Mile Booklet

In collaboration with Centroc and to dovetail with the activity described above, the attached booklet was produced by CNSWT and is being distributed across the region through visitor centres, councils and participating businesses.

 

Tourism Industry Regional Fund – application for funds

In collaboration with Centroc, CNSWT made an application for $181,422. The project has 3 key aims:

Building on existing strategic work and collateral, with an aim to grow the visitor economy of Central NSW, ‘While you’re Here’ has three streams of interrelating activity.

1.     Capacity building where targeted stakeholders will learn the value of telling their stories and seeing their everyday local experience with new eyes through an online training package.

2.     Integrating the region’s stories using innovative approaches to interpretation, targeting the VFR market where outcomes also include interstate and international visitation.

3.     The collaboration between CNSWT and Centroc includes a series of smaller project with the aim of increasing engagement, shared learnings, trial and rollout.

 Governance

The board of directors has recently seen the appointment of 2 new board members who were appointed on a casual basis. These members are Councilor Ray Walsh, Chair of Cowra Tourism Corporation, and Tony Boland, Business Project Manager at Orange City Council.

 

2013 Demand Building Funds

A Deed of Agreement has been signed with Destination NSW to secure a further $255,o00 of marketing funds, to be matched $ - $ by industry to market the region to June 2013, which will result in over $500,000 worth of tourism projects during the financial year.

To date, successful applications have been approved for:

·      Orange FOOD Week  $62,800

·      Make Your Next  Trip Mudgee Region $100,000

Submitted for approval but pending a decision:

·      CNSWT – ‘While You’re Here’ $57,900

·      Mudgee Region You’re Invited $99,000

·      The Dish, Parkes $50,000

If these are all approved, this leaves a deficit of $70,150. We would encourage your local businesses or visitor centres to take advantage of this opportunity to access the funds and run a campaign to increase visitor expenditure in your region. For copies of the application forms and relevant supporting documentation, contact our Executive Officer Lucy White 0447 322 999 or email info@centralnswtourism.com.au.

 

CNSWT continues to administer a number of projects from the 2011 and 2012  Demand Building Fund, 13 Product Development projects across the region, hold monthly board meetings, monthly finance meetings and provide regular reporting on all activities to Destination NSW.

 

As the organisation receives information about the proposed changes to the RTOs and to funding, we will notify members accordingly.  We thank you for your ongoing support of regional tourism.

 

Kind Regards

 

 

Norm Mann
Chairman 

 

Cc:  Cr Ian Gosper, Mayor

        Cr Ian Davison, Director CNSWT

        Glenn Mickle, Sharon D’Elboux


Item 2 Economic Development and Tourism Committee Meeting 2 April 2013

Item 2 - Annexure 5